Design wrapping… what?

an increasingly widespread phenomenon in the world of design and architecture.

From graphics to automotive to interior design, the use of protective and decorative films is spreading more and more rapidly and with growing interest. Their use in decoration and communication has distant roots. 

We have to go to the America of the 1940s to find one of the first widespread uses of these materials. From Ford to Mercury almost all car manufacturers offered mass cars with luxury details, such as the side or rear of wooden wagons. In some models, solid wood brushstrokes were used, but the weight and resistance to bad weather quickly pushed towards aesthetically valid and more resistant solutions.

Un woodie (o un woodie wagon) è un tipo di station wagon in cui le fiancate o la parte posteriore della carrozzeria è costruita in legno o è decorata per assomigliare a elementi in legno.

A woodie (or a woodie wagon) is a type of station wagon where the rear car bodywork is constructed of wood or is styled to resemble wood elements.

With the end of wooden inserts trend, these materials were (and continue to be) widely used in the decoration of cars and in the personalization of corporate fleets. Today car-wrapping is a constantly growing sector, with an important turnover on a global level. The idea of changing the "skin" or livery of a vehicle, using it to communicate and give visibility to a brand is not only a captivating idea, but also an important commercial tool

From cars to helicopters, from shop windows to interiors, the use of protective and decorative films is spreading more and more rapidly and with growing interest.

Ileana Del Monte, titolare di Hit Creative Studio a Modena è un applicatore certificato 3M Endorsed.


The idea of being quickly able to change the identity of a shop, the finishes of a lounge or the signage of a museum at a consistent cost seems to appeal to designers (for creative freedom) and facility managers (for indisputable quality-cost ratio). The aesthetic aspect is not the only element involved in this light restyling approach

Many of these solutions, in fact, go beyond the decorative aspects and are dedicated to more sensitive issues, such as solar control, energy sustainability and privacy. The increasingly widespread use of glass in architecture and interior design requires, in fact, flexible and high-performance solutions capable of solving any need: from sandblasting graphics to highlight the presence of a glass, to anti-explosion protection, capable of limit the shattering of the glass and the dangerous consequences.

Pellicola sabbiante

The speed of application, the minimum intrusion and the indisputable tactile and functional yield push more and more designers to look to this universe for the final phase of their projects. These films, in over 50 years of evolution, have gone from being a product for temporary installations to becoming long-lasting fine finishes, comparable to many other interior finishes, available on the market today. 

Design Wrapping is the first online magazine dedicated to this world. In the various sections we will present, week by week, the KOL of most innovative projects, the most capable installers and all the available solutions. We will tell you all the news, we will show you the most extreme and innovative applications. We will be by your side in discovering a new approach to interior decoration and the sustainability of architecture.


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